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Oliviero Toscani

To Photograph the Soul

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Oliviero Toscani is best known for his polarizing work for Benetton commercial campaigns in the 1990s. Most people will remember the pictures of a soldier´s bloodstained chlothes or an anorextic fashion model. But he does not want to be mistaken for an advertising photographer. Toscani sees himself as a witness of his time, he wants to show beautiful pictures of overlooked things. He creates photographs that demand courage to look at.

Further he is frequently working on his project "the human race". He already portrayed thousands of people all over the world in front of a white background, and there are still thousands to come.