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photokinaTV - Product Development of Olympus

A photokinaTV 2016 Video

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Toshiyuki Terada is responsible for Olympus' marketing. At photokina 2016 Marc Ludwig spoke with him about product development.

Marc asks him how Olympus comes to that great technical breakthroughs year for year. The principle is quite simple: Ask the customer for his needs and listen closely to what he says.

Terada reports on the current market voice. Among other things, the customer request an interface between the camera and the internet that already exists in the smartphone area.