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photokinaTV - Sigma Straight Forward

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Runtime - length of the film: 15m27s
Language: english
Skill level:

Summary:

Kazuto Yamaki, CEO of Sigma Cooperatioon, was guest at photokinaTV already in 2012. He came with an impressive challenge for the near future: He wanted to revolutionize the company, making Sigma the leading supplier of lenses in the high-end range.
 
Now, four years later, we see in the interview: Sigma has really given full throttle! Yamaki shows several brand new lenses and a camera whose features are forward-looking, in fact, and certainly juggle opposites: For example, the opposites of sharpness and bokeh, size and ease as well as of quality and the demands of a low price were decoupled by the Sigma engineers.
 
Yamaki and his team have put a lot of strength and sweat into this technical change process. Such a big project will only work with motivated employees. Yamaki also gives an insight into the collaboration of engineers.

photokinaTV - Product News of Olympus

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Runtime - length of the film: 14m11s
Language: english
Skill level:

Summary:

At this year's photokina Olympus again waits with some great new products. In our interview Toshiyuki Terada shows a few of them .

The favorite is of course the new camera model, the EM - 1 Mark II. Compared to the quite similar predecessor the shutter speed has been increased significantly. Also the video features was screwed: This new camera is 4K -capable.

In addition, three new lenses are presented, including a 25mm - f / 1.2 lens.

Also in the compact camera sector something new has happened: The new PEN model is not only technically impressive but has also been pimped optically lovingly.

photokinaTV - Product Development of Olympus

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Runtime - length of the film: 11m38s
Language: english
Skill level:
Related films:



Summary:

Toshiyuki Terada is responsible for Olympus' marketing. At photokina 2016 Marc Ludwig spoke with him about product development.

Marc asks him how Olympus comes to that great technical breakthroughs year for year. The principle is quite simple: Ask the customer for his needs and listen closely to what he says.

Terada reports on the current market voice. Among other things, the customer request an interface between the camera and the internet that already exists in the smartphone area.

Composing with Time

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Expert:
Links:

Runtime - length of the film: 13m47s
Language: english
Skill level:

Summary:

Time, Time, Time,, we never seem to have enough. And how can we use it effectively ?
In photography this is something that rarely gets any special attention. If there light enough we don' t even think about it.  And with Auto everything on the camera, this liability is covered ... automatically.

What if we were able to really think about time and how this bears on the photo and then... crazy as it sounds ... try to use TIME to creatively make a given static location look like  something different? This is what Serdar from Photographer's Crossing  has done in this really informative new film.

At a prime sunset location along the Atlantic coast, in beautiful Portugal, we see how varying the time can create all kinds of possibilities in your results.  With insider tips for diminishing light and what extras you might need for a seaside photo sojourn, Serdar jumps right in with recommended times and exposures to help you achieve the best effects with fast receding daylight, water and rocks. So rock on !

Grey Filters in Landscape Photography

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Runtime - length of the film: 17m46s
Language: english
Skill level:

Summary:

Sedar Ugurlu is back on the coast of Portugal to help us understand the function and use of grey filters. He readily shares his own preferences and experience as to which filter types and why when making timed exposures.

Since his subject is typically landscapes he shows us two different types of neutral density filters An explanation in the way vendors mark their filters and how the markings translate to f-stops and exposure compensation and their relevant calculations is given a thorough treatment.

In his demonstration and application we see how to use the properties of the neutral density filter in combination with a standard grey filter. Which filters for which applications is discussed as well as what additional accessories might be useful, cable release,  exposure calculation apps, filter mounts etc.

If you've been wondering how to make breathtaking timed exposures with dramatic skies.and sculptured seascapes. You can start right here... grab your tripod...

Bert Stephani's Gear

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Runtime - length of the film: 12m26s
Language: english
Skill level:

Summary:

FotoTV. viewers know that Bert Stephani is not a beginner. But professional photographers always have the newest and most expensive gear. Or have they? Bert certainly not because he sized down a notch.
 
Lightroom revealed that he barely used most of his equipment. And since all this stuff costs a lot of money and needs to be carried around, Bert sold almost everything and replaced it with a very manageable set, consisting of three cameras, three lenses and a few flashes with accessories. Of course, his shower curtain is as useful as ever.
 
Bert advocates not to pay attention to the must-haves as a professiona. Rather, the equipment should be depending on the purpose and it's practicality. Technology can be very seductive. But before buying new components you should definitely make sure that you have mastered your current gear!

Bokeh for Beginners

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Expert:
Links:

Runtime - length of the film: 07m15s
Language: english
Skill level:

Summary:

When it comes to making it fun and interesting wacky professor Ben Jaworskyj is here with a definition for Bokeh.

With a knack of putting words in to use he shows us how to make the most of this effect with simple means and little effort. In his own unique way Ben gives us a simple scene and creates a very impressive picture making the best of the mystical effect referred to by those in enlightened circles as.. Bokeh

Beginning with a textbook definition, we see the elements that make up the mystical Bokeh effect. We then see how they're shaped and how to tame and control the points of light.

With candlelight and  a croissant.. you are in for a real breakfast treat . Tune In

Creative Nature Photography 6

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Runtime - length of the film: 10m05s
Language: english
Skill level:

Summary:

Out of your easy chair and into the woods. Nature photographer Hans-Peter Schaub is back with another film. This time we are going to see how best to utilize a long focal length to advantage when shooting in the woods.

Common pre-conceptions about shooting in nature are put to the test as Hans-Peter demonstrates how using the Telephoto lens in both close-up and in targeting interesting details in a landscape are best achieved. The shallow depth is exploited in both subtly changing composition with focal points in close quarters and also in using the inherent compression of the narrow field of view to blend  interesting elements in a landscape.

These techniques can lead us out of the woods, so to say and can keep you and your photo results closer to nature.

Double Exposed

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Runtime - length of the film: 4m11s
Language: english
Skill level:

Summary:

A wedding photographer's life is never easy and since we are constantly confronted with a new situation, it is helpful to have something to ease the initial tension an ice breaker of sorts.

Having ..."been there ..done that", experienced wedding photographer Hendrik Niermann has a short film and technique that you can use to get started off on the right foot. This is something everybody can use and the applications are endless.

Creative Nature Photography 5

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Runtime - length of the film: 10m21s
Language: english
Skill level:

Summary:

It's spring time in the western hemisphere and we are back to nature with Hans Peter Schaub .

Here is another installment in his on going creative nature photography in the forest.  This time we are examining macro photography using very fast focal lengths. On hand for this investigation are some popular normal, portrait and telephoto lengths. Wait a minute... where are the macro lens???

That's the catch. Instead of using standard specialty macro lens, we see how to use the high speed standard lens in a similar application. We examine field depth, lighting, format choices and can compare the results of the different lenses.

So up off the couch and in to the woods with creative nature photography .