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The Art of not Pushing the Button

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Runtime - length of the film: 12m37s
Language: english
Skill level:

Summary:

Frank Horvat explained his quote "Photography is the art of not pushing the button" in this way: "If someone photographs it is constantly a negative decision: Today the weather is too bad, I won't use a tele ... The difficult thing is to do it as little as possible. The mystical answer would be that a certain force is accumulated through this non-shooting photos. This is a bit like tantric sex." (German fotoMagazin 06/2012)
 
This attitude is the result of 50 years of photographic experience. The Italian came to international prominence as photojournalist and fashion photographer. However, he says that he was never a fashion photographer. Horvat was too shy for this business, as he always found it hard to give instructions. The best pictures always happened without instructions.
 
In our interview he tells us about his initial experiences with magazines, his love for trees and his love-hate relationship with New York City to which he has devoted much of his photographic work.

Miles Aldridge

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Runtime - length of the film: 12m20s
Language: english
Skill level:
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Summary:

Miles Aldridge is son of designer Alan Aldridge. His father is known for album covers for e.g. Elton John and The Who. Mile's first career plan was to lead his own design studies directly into the footsteps of his father. He finished his studies but then left his father's line.
 
Finally, after another small detour by producing music videos he made the acquaintance of Vogue. In the 90s he began to work as a fashion photographer.
 
It took some time until he dared to develop his own garish, exaggerated, artificial style for which he is international known today. In our FotoTV. interview he talks about his journey.

"Fashion Nude" Look

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Runtime - length of the film: 12m58s
Language: english
Skill level:

Summary:

Original fashion photography is about creating aspiration (desire). This genre has always been devoted to displaying clothing and other fashion items.

However, a good portion of sexiness and nudity has been involved in a lot of campaigns and editorial photography ever since. You can easily discover such images in fashion magazines like Vogue, Vanity Fair, or Elle.
A model can even be completely nude. If the image is shot in the right way, with the right aesthetic and the right feel, it will still be a fashion image.

A Fashion Look shoot provides you with the best possibilities of all worlds to try out everything you can think of: outfit, make-up, lighting, quirky poses and an intense composition. It’s a playground where you basically can’t do anything wrong…

Claire Rosen

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Runtime - length of the film: 13m31s
Language: english
Skill level:
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Summary:

Claire Rosen is a commercial and fashion photographer. This video highlights her recent series of fantastic self-portraits inspired by fairy tales.

The series started when a model was late to a shooting. Claire took self-portraits while she was waiting and saw their potential. She implements ideas with scribbles, moodboards and by searching for locations.

Her fantastic series found its way into commercial works, hence they parallel each other in some way.

Editorial Shooting

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Expert:
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Runtime - length of the film: 12m12s
Language: english
Skill level:
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Summary:

Fashion and Lifestyle photographer Hubertus Kuppers is on a mission to enlighten us about Editorial Shooting. 

If you're not sure what this means, not a problem. The definition and the practice are here in one simple to follow article. After defining what is and what isn't an "Editorial" He takes us through his assignment. In addition to giving the editorial a common element, he proceeds to define the lighting and why specific to this situation he did the lighting in this way.

To demonstrate a principle of uniformity, we see how consistency in style, lighting, and recurring elements all add up to make this an editorial. As a final twist to what has gone before a final series of close-ups are added and explained in relation to the final production.  This is really a good chance to see an assignment in practice and find applicable elements you too can use when making your own editorials.
 

Old Lenses on Modern Cameras 2

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Expert:
Related topics: Camera Technology | Fashion | Lenses | Outdoor
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Runtime - length of the film: 08m03s
Language: english
Skill level:

Summary:

Benjamin Jehne is back in part two of our series on using old manual lenses on modern digital cameras. 

In the first part we learned the theory and the concepts. Here is the practice.

In areal shooting situation he addresses all the possible problems  you might encounter and how to use the limitations to your advantage. After seeing how setting the camera to Aperture priority the exposure can then be decided and resolved.

Although so many of use don't trust ourselves abandoning completely the aids the camera provides, we now see that by switching completely to manual and the on board "live view" you are actually better able to control the focus and the exposure in real time. It virtually unfolds in front of your eyes. 

So don't let this opportunity pass to put to work those lenses you see selling for pennies on your rig for some really excellent results.

Sacha

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Runtime - length of the film: 09m13s
Language: english
Skill level:

Summary:

Sacha is a fashion photographer, she lives in France. For many years she worked for Elle and Marie Claire, as well as Stern, The Sunday Times Magazine, GQ and other magazines in different countries.

Marc Ludwig met her in Arles, he successfully asked her for an FotoTV. interview.

In our interview Sacha talks about her long career as fashion photographer, about her beginnings as trainee for the Elle magazine and the first assignments by other magazines.

For her it's important to allude to the changing process in her business: Todays everything seems to be much faster, and the people have to do so much simultaneously.

Besides Sacha presents her book "Sacha - Fashion Photographer" that was published in 2011 accounting to a big exhibition about her life's work.

Jeff Dunas

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Runtime - length of the film: 08m59s
Language: english
Skill level:
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Summary:

Jeff Dunas from California learned the craft of photography by working for Playboy during his early 20's. Having a different vision of the female form however made him publish his own books and magazines.

After living in Paris and moving back to L.A., he got into portraying celebrities and developed a brief and intense conduct to achieve his own distinctive pictures.

He employed his experience to implement his book "State of the Blues", using every precious minute to document the greatest musicians of the Blues genre.

William Klein

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Runtime - length of the film: 8m2s
Language: english
Skill level:
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Summary:

We met fashion photography legend William Klein at his exhibition in the somerset House/London, during the Sony world photography Awards 2012, where he gained a lifetime achievement award.

Klein started off as a painter, but soon discovered the diverse artistical possibilities of photography as well and even combined painting techniques with his photographic works.
 

Three Boys from Pasadena

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Runtime - length of the film: 15m24s
Language: english
Skill level:
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Summary:

Just Loomis, George Holz and Mark Arbeit have known Helmut an June Newton since their years of study. The "Boys from Pasadena" remember their achievements and mistakes during the times.

The students met Newton by coincidence in Beverly Hills, presented their work and were harshly criticised. He taught them to closely observe life, women and details.

Helmut's wife June holds onto his work and is just as much an influence as he was on the boys. Their exhibition at the Helmut Newton Foundation in Berlin displays memorabilia made up from letters and pictures that document their relationship.