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photokinaTV - Photography 3.0

2264-lytro-lichtfeld-teaserbig.jpg
Runtime - length of the film: 16m04s
Language: english
Skill level:
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Summary:

Not too long ago the digital photography introduced a previously unknown technology. Today, digital photography is here to stay. Now another revolutionary technology was developed: The Lytro camera uses the so-called light field measurement.

In a conventional camera, the incident light becomes converted into an electronic signal, the resulting image becomes finally calculated. Sharpness and focus point are already predetermined. The Lytro camera measures the light direction and generates an image file in which sharpness and focus can also be changed later.

In our photokinaTV interview founder Ren Ng explains the Lytro technology and it's features.

photokinaTV - broncolor: Gen NEXT

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Runtime - length of the film: 10m28s
Language: english
Skill level:
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Summary:

With "Gen NEXT" broncolor supports ambitious photographers by providing professional lighting equipment. Benjamin von Wong is one of those young stars who benefit from it .

Von Wong produces surrealistic, color-rich images that look at first glance for a pure Photoshop work. But with every shoot arises also a making of, by which he proves: There are real pictures made with broncolor equipment.

For that is the deal - The "Gen NEXT " photographer shall talk about it and show that they operate their art with broncolor products.